Explaining Swissotel's search engine marketing strategy, she stated that the company has recently adopted a new search engine optimisation strategy to coincide with a redesign of its website, m-travel.com reports.Ms Pezzi also predicted that pay-per-click will remain a vital part of internet marketing for the foreseeable feature, although mobile search, social networks, rich media and mobile ads will also play a bigger part."We hoteliers, apart from few exceptions, have been quite slow to embrace Web 2.0. Marketing to bloggers, widgets for social networks, personalisation, to name a few, will all have to be taken into account," she added.Earlier this year, a report from comScore suggested that growing numbers of web users are making hotel bookings directly from supplier sites rather than going through a third party such as a travel agency.