What really makes the difference in search engine rankings is the type of links that point to a website. What prompted SEO Marketing to begin developing the authority link finder tool was to help individuals, webmasters and companies find the links truly worth going after. Unfortunately, the new tool has never quite met expectations. The primary reason the tool has remained in the developmental phase appears to be the latest search engine updates. The concept behind the new website optimization tool was to take some of the guess work out of finding the top related links for websites helping to increase rankings in Google's search engine results pages (S.E.R.P.S). The overall goals were to make a web tool that finds web sites with trusted education links, good Alexa traffic rank, high Google PageRank, Compete statistics and the age of websites.